Communication
External communication
External communication concerns the company's interactions with the outside world, including customers, partners, suppliers, the media and the general public. The aim is to promote the company's brand image, maintain good relations with stakeholders and attract new customers. External communication channels can include traditional media, social media, events, public relations and advertising.
Internal communication
Internal communication aims to inform and engage company employees. This includes disseminating relevant information on goals, achievements, organizational changes, internal policies and procedures. Internal communication helps to strengthen team cohesion, improve motivation and promote collaboration within the company.
Crisis communication
Crisis communication refers to the handling of emergencies, issues, or crises that could affect the company's reputation or operations. It's about quickly and effectively informing relevant stakeholders, mitigating risk, providing regular updates, and transparently managing issues. Proper crisis communication can help maintain the trust of customers, employees and the general public.